The projects included on the following pages showcase the wide range of project types and scope that Steve has led and the services PairD consulting can provide. Whether it is a large complex development with multiple phases that takes years to complete or a quick rethinking of a customer touchpoint or a holiday rollout, Steve brings the insight of how to engage customers and the experience and proven track record to help make it happen.
AIRPORT EXPERIENCE DESIGN
Under Steve's leadership, Westfield has transformed shopping centers through customer focused design that delivers a strong sense of place with a phased approach that keeps the centers open throughout the process. This experience has enabled Westfield to produce award winning hospitality inspired redevelopments of US airports. As SVP Design for Westfield Airports, Steve led the planning and vision brainstorming sessions to determine the big idea for each terminal, achieved buy in from the various airport teams, developed the concept design and conducted periodic reviews to ensure ground breaking results. PairD consulting continues these efforts for ongoing URW airport RFP submittals and redevelopment projects.
PairD Consulting supports Westfield Airports by producing redevelopment opportunity and expansion plans for potential airport authority / airline partners that help them realize the full potential of their facilities. With 20 years’ experience transforming airports, Steve understands the balance between functional needs, passenger flow, boarding cueing and seating and creating successful concession programs and rewarding passenger experiences. Steve led the planning and design for the transformations of Boston Logan Terminal C, Houston Terminal E and innovative concepts for Orlando, Chicago O’Hare and Miami airports.
Tech savvy customers today are used to discovering new and innovative products, services and experiences. The frequency of change is constantly increasing. Existing properties, especially retail-oriented ones need to be refreshed more frequently. The twenty year or longer cycle of refurbishment has become a 10 year cycle and is evolving to a shorter time frame. PairD Consulting has been a leader in this change through Steve’s tenure at Westfield driving customer focused experiential design. Understanding the customer and brainstorming a design vision for the project ensures a mall rejuvenation that resonates with its customers and keeps them coming back. By holding to these design principles, Steve and his internal Westfield team transformed the US retail environment.
The dining terraces at Century City, Topanga and Boston Logan Terminal C and the remodels of Fashion Square and Valencia broke new ground.